Bally’s Q2 2025 revenue up 5.8% to $657.5m as North America Interactive grows 21.5%
Bally’s Corporation posted revenue growth across key segments in Q2 2025, with Casinos & Resorts up 14.7% year-on-year, offsetting a decline in International Interactive due to last year’s Asia divestiture.
Key points:
– Company-wide revenue reached $657.5m, up 5.8% from Q2 2024
– North America Interactive revenue rose 21.5% year-on-year
– International Interactive fell 10.2%, but would have been up 10.0% excluding Asia divestiture
Bally’s Corporation reported Q2 2025 company-wide revenue of $657.5m, a 5.8% year-on-year increase.
Casinos & Resorts revenue rose 14.7% to $393.3m, driven largely by the addition of four regional gaming properties from The Queen Casino & Entertainment following the February 2025 merger.
North America Interactive revenue climbed 21.5% to $56.5m, reflecting strong iGaming and online sports betting growth alongside Queen’s interactive operations.
International Interactive revenue fell 10.2% to $206.1m due to the 2024 sale of Bally’s Asia interactive business. Excluding the divested operations, revenue for the segment would have been up 10.0%, supported by an 8.8% rise in UK online revenue and continued growth in Spain following the easing of marketing restrictions.
CEO Robeson Reeves commented: “Our second quarter results reflect milestone achievements and marked progress on our continued business transformation as the new Bally’s 2.0.”
Segment profitability
Casinos & Resorts adjusted EBITDAR rose 6.2% to $106.0m. Bally’s noted strong performances in Quad Cities, Vicksburg and Baton Rouge, partially offset by increased competition in Shreveport, Evansville and Dover.
International Interactive adjusted EBITDAR edged up 1.1% to $82.2m, with UK and Spanish growth more than compensating for the Asia exit.
North America Interactive returned to profitability, reporting adjusted EBITDAR of $2.5m compared to a $2.2m loss a year earlier.
Good to know: Bally’s Chicago permanent resort is under construction and will feature around 3,400 slot machines, 170-plus table games, a 500-room hotel and a 3,000-seat theatre
Strategic moves
In July 2025, Bally’s announced an agreement for Intralot SA to acquire its International Interactive business for €2.7bn ($3.1bn) in cash and stock.
On completion, expected in Q4 2025, Bally’s will become Intralot’s majority shareholder. The deal is aimed at creating a combined gaming technology and services company with expanded lottery and online gaming reach.
Earlier in April, Bally’s confirmed an $133m investment in Star Entertainment Group, securing shareholder approval in June. The transaction could see Bally’s acquire up to a 38% stake in the Australian operator, which runs properties in Sydney, Brisbane and the Gold Coast.
The company also continues to pursue a proposed $4bn casino and resort project in the Bronx, New York, pending a city gaming licence.
Reeves added: “Construction is in full swing at our permanent gaming and entertainment destination resort in Chicago. The resort will feature approximately 3,400 slots, 170-plus table games, a 500-room hotel tower, a 3,000-seat theatre, ten food and beverage venues and a riverside public park.”
Past developments
In Q1 2025, Bally’s revenue declined 4.7% to $589.2m, mainly due to an 18.3% fall in International Interactive from the Asia divestiture. However, both Casinos & Resorts and North America Interactive posted growth in that quarter, up 2.6% and 12.5% respectively.
The company also finalised its acquisitions of The Queen Casino & Entertainment and Standard General during the period.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
