ELA Games pens Danish partnership with Betsson
The supplier will now offer a range of gaming titles via Betsson’s network in the nation.
Key points:
– ELA Games has partnered with Betsson in Denmark
– The operator will now distribute a range of ELA titles in the nation
– This development closely follows the supplier’s Danish market entry
ELA Games has brokered a new deal with Betsson in Denmark, with the supplier now set to distribute a range of its gaming titles via the operator’s network in the market.
As part of this new arrangement, Betsson will now distribute ELA titles such as Cash of Gods, Flame Fruits Frenzy and It’s Shark Time to players in Denmark – following the launch of its flagship brand in the nation in August 2023. Indeed, this latest news closely follows the operator’s announcement of its Q2 2025 financial results last month, in which the company reported a 12% revenue rise year-on-year to €303.7m ($356.2m) for the period.
Gambling Insider spoke exclusively to Betsson CEO, Pontus Lindwall, about the results – with Lindwall specifying a H2 2025 ‘ramp up’ awaits around the corner for the organisation.
Speaking on this latest announcement, Laura Peretta, Head of Supplier Relations at Betsson Group, said: “We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”
Also commenting was Marharyta Yerina, ELA Games’ Managing Director, who stated: “The partnership with Betsson is a key step for our growth trajectory, as we’re able to access the platform’s large player base and convert them into loyal ELA Games players. We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”
Good to know: ELA Games initially entered the Danish landscape via collaboration with Royal Casino in March
After securing its fourth national supplier licence in Denmark, ELA Games announced the appointment of a new Managing Director in Marharyta Yerina in April – who steps into the role with over 12 years of industry experience.
More recently in the Danish market, the supplier also entered into an additional collaborative effort with Tivoli Casino in May.
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