Boyle Sports to sponsor the Premier League on TNT Sports

Key points:

– Boyle Sports to sponsor TNT Sports’ coverage of the 2025/26 Premier League

– Branding will be integrated across non whistle-to-whistle coverage of all 52 of the broadcaster’s games

– Move continues the brand’s investment in UK expansion

Boyle Sports’ reinvigorated drive to expand in the UK continues with an agreement to sponsor TNT Sports’ coverage of the 2025/26 Premier League. 

The Irish bookmaker will become a familiar site to many football fans in the coming season with the partnership following on from July’s announcement of a sponsorship deal with West Ham United. 

TNT Sports is set to show 52 live Premier League matches, and the recently updated Boyle Sports branding will feature across all the non whistle-to-whistle coverage, including highlight shows and any supporting programming airing after 21:00. 

Troy Cox, Chief Commercial Officer of Boyle Sports said: “It’s a landmark moment in our £100m+ ($135.5m+) UK relaunch, combining over four decades of betting expertise with a bold new brand identity and an ambitious growth plan across digital, casino and retail.” 

That £100m+ was announced alongside the West Ham partnership and will also see the operator press on with plans to build 200 new stores, which it says will create 1,000 jobs. 

Good to know: The West Ham United deal is a multi-year partnership, but fans will only see Boyle Sports front and centre on the team’s jerseys for a single season, with Premier League clubs stepping away from gambling front-of-shirt sponsorships thereafter 

TNT’s first match of the season will be Aston Villa against Newcastle United on 16 August and that will bring the first glimpses of the new arrangement, alongside the sportsbook’s new TV ad. 

Away from football, in July, Boyle Sports renewed its sponsorship of the annual horseracing meet, the Galway Races.

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Rory Calland

Journalist

Rory Calland is a journalist and Staff Writer at Gambling Insider, having joined the publication in June 2025. Based in the United Kingdom, he covers breaking news, industry developments and market trends across the global gambling and iGaming sectors.

At Gambling Insider, Rory reports on key commercial, regulatory and financial stories affecting operators, suppliers and stakeholders, producing timely analysis and exclusive coverage for the brand’s professional B2B audience. He has also showcased his reporting on notable industry developments such as major funding rounds, regulatory movements and market expansion.

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