Unibet incurs KSA penalty order of up to €450,000
The Dutch Gambling Authority has announced a penalty order on Unibet, meaning it will have to pay €75,000 each time a regulatory offence occurs.
Key points:
– Penalty order has a maximum cap of €450,000 ($524,000)
– Offences were recorded between 2022 and 2025 and relate to accepting bets on under-21 games among other prohibited practices
– KSA has found Unibet to have taken unsatisfactory action to self-correct and sees ‘real danger’ of reoccurence
The Kansspelautoriteit (KSA) has imposed a penalty on Kindred-operated (so FDJ United owned) Unibet – it’s the latest in a string of reprisals from the Dutch Gambling Authority against the brand.
At the end of June, the company received two KSA warnings simultaneously for violating ad regulations and offering banned features – now, following unsatisfactory remedial action regarding offences taking place between 2022 and May 2025, the operator will have to pay €75,000 for each week that an infraction occurs up to a maximum of €450,000.
This figure is reached by estimating how much the operator could stand to gain by continuing to implement the prohibited practices and then multiplying that by 150%.
At the end of 2024, the brand was fined €400,000 by KSA for letting in players who were registered on CRUKS, the country’s self-exclusion tool.
Infractions mentioned in this most recent report include allowing bets on 214 under-21 football matches, a practice prohibited due to the increased danger of match-fixing, and bets organised around corner kicks during the 2022 FIFA World Cup, which was also not permitted.
Good to know: Unibet has been in trouble outside of KSA’s jurisdiction as well, incurring a AU$1m (US$0.64m) fine in May for breaching self-exclusion rules in Australia
This freshly imposed penalty order would end three years after it came into effect, lapsing on 20 August 2028.
Unibet argued that there was no suggestion of continuity of offences as they each occurred on separate occasions with significant time in between, suggesting the issues were not ongoing but more individual and did not represent evidence for reoccurrence.
The KSA announcement disagrees and points to a “real danger” that the violations are repeated, citing the “repeated” warnings received by the betting site.
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