Tipico completes acquisition of Admiral Austria from Novomatic
Both the Tipico and Admiral brands will continue operating in Austria's online gambling market following the completion of the deal.
Key points:
– Tipico has completed its acquisition of Admiral Austria from Novomatic
– Both Tipico and Admiral brands will remain active in Austria, with retail shops consolidated under Admiral
– Novomatic shifts focus toward international growth, while Tipico looks to strengthen its role in German-speaking markets
Tipico Group has completed its acquisition of 100% of Atlas Group (the parent company of Admiral Group in Austria) from Novomatic.
The transaction aims to strengthen Tipico’s position in the Austrian market while allowing Novomatic to focus on international expansion opportunities.
Both brands will continue to operate in Austria with online offerings. However, under conditions set by the Austrian Federal Competition Authority, Tipico will divest a significant share of its Austrian retail outlets.
The remaining Tipico shops in the country will be rebranded and integrated into Admiral’s existing retail network.
Commenting on the development, Axel Hefer, CEO of Tipico Group, stated: “We are delighted about the successful completion of this transaction. Admiral is a leading Austrian company with a strong legacy and clear potential for future growth.
“This investment marks an important step in Tipico’s growth strategy and underscores our leading role in the German-speaking markets.”
Good to know: The completion follows the initial agreement announced in January 2025, when Tipico first revealed plans to acquire the Austrian operations; the deal required regulatory approval from Austrian competition authorities before finalisation
Stefan Krenn, Executive Board Member of Novomatic, added: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets.
“Admiral has developed into an established market leader over the past decades, and we thank all Admiral employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.“
This acquisition occurs amid other recent developments for Tipico, including the launch of its Tipico Million prediction product in August, which offers a maximum €1m ($1.17m) prize for correctly predicting seven sports outcomes with a fixed €3 wager.
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