7777 Gaming expands emerging markets reach through PlaylogiQ partnership
Agreement will see 7777 Gaming content distributed via PlaylogiQ’s iGaming platform across Africa and Latin America.
Key points:
– 7777 Gaming partners with platform provider PlaylogiQ
– Deal extends reach into Africa, Latin America and other emerging markets
– Follows earlier collaborations, including with the Ukrainian National Lottery
7777 Gaming has entered into a partnership with PlaylogiQ, an iGaming platform provider offering white-label and turnkey solutions, to expand its operations in emerging markets.
The deal will make the supplier’s catalogue of more than 180 online casino games available through PlaylogiQ’s platform, which supports sportsbook and casino operators.
The company said the agreement will help deliver content to markets in Africa, Latin America and other regions where demand is increasing.
Larisa Karaboycheva, 7777 Gaming Partnerships Manager, said: “Partnering with PlaylogiQ allows us to bring our unique content to some of the most dynamic iGaming markets in the world. Africa, LATAM and other emerging regions are full of opportunities and PlaylogiQ’s adaptable platform provides the ideal stage for our certified games to shine.”
PlaylogiQ’s Managing Director, Baha Yahya, added: “We are thrilled to welcome 7777 Gaming to our network. Its portfolio adds creativity, diversity and proven engagement to our offering, perfectly aligning with our mission to provide platforms that adapt to both operator needs and market dynamics.”
Good to know: 7777 Gaming recently supported the Legends Charity Game in Lisbon, an event aimed at raising over €1m ($1.1m) for youth, education and healthcare projects
The PlaylogiQ partnership comes after 7777 Gaming’s earlier collaboration with the Ukrainian National Lottery in 2024, which introduced new digital lottery and instant win games to the operator’s portfolio. The supplier has also expanded through partnerships with local operators in Bulgaria and other regulated markets.
Both 7777 Gaming and PlaylogiQ indicated that the alliance is intended to strengthen their positions in emerging regions where regulation is advancing and player engagement is rising.
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