SCCG Management partners with Bragg Gaming to expand PAM distribution
Advisory group SCCG Management has formed a strategic partnership with Bragg Gaming Group to expand access to Bragg’s Player Account Management (PAM) platform across global and emerging markets.
Key points:
– SCCG will introduce Bragg’s PAM platform to operators through its global partner network
– The partnership is expected to support adoption in Africa, Latin America and tribal gaming markets in North America
– Bragg continues to expand its international footprint following recent technology and content partnerships
SCCG Management and Bragg Gaming Group have announced a strategic partnership focused on the distribution of Bragg’s Player Account Management (PAM) system.
The platform enables operators to manage casino, sportsbook and lottery verticals under a single account and wallet, supported by compliance, automated KYC, fraud prevention and customer engagement tools.
SCCG said it will use its advisory network of over 130 partners to connect Bragg’s PAM with operators in regulated markets.
Stephen Crystal, Founder and CEO of SCCG Management, commented: “We are thrilled to partner with Bragg, whose PAM platform represents one of the most advanced and trusted solutions in the iGaming industry. At SCCG, we pride ourselves on connecting operators with technologies that drive sustainable growth and compliance across global markets.”
Good to know: SCCG recently appointed Jose Augusto Paulista to lead its newly launched Brazil operations, as part of a wider push into Latin America and India
The partnership will also focus on tribal gaming in North America, where SCCG has longstanding relationships with tribal operators.
The firm said the integration of Bragg’s technology would provide new opportunities for streamlining operations and expanding player engagement in both land-based and digital environments.
Matevz Mazij, CEO of Bragg Gaming Group, added: “This strategic partnership is a pivotal step for Bragg Gaming Group, aligning two companies dedicated to shaping the future of online gaming. SCCG’s unparalleled global network provides the perfect channel to introduce operators to our award-winning Player Account Management platform.”
Bragg has expanded its global presence through content partnerships and new market entries, while SCCG has built a strong advisory presence in Latin America and Asia, most recently through a partnership with India-based fantasy operator BeatFantasy.
Both groups said the collaboration reflects an industry-wide focus on compliance-led innovation, with an emphasis on regulated market growth and responsible operations.
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