Octoplay launches with Hard Rock Bet casino in New Jersey
New operator partnership expands Octoplay’s US presence.
Key points:
– Octoplay has partnered with Hard Rock Bet Casino in New Jersey marking its third US operator launch in two months
– The partnership adds Octoplay’s slot titles to Hard Rock Bet Casino’s online offering
Octoplay has launched its games with Hard Rock Bet Casino in New Jersey, marking its third partnership with a US operator in the past two months.
The agreement makes Octoplay’s slot portfolio available to Hard Rock Bet Casino players, including titles such as 777 Hot Reels and Eggsponential.
Octoplay is licensed to operate in 12 jurisdictions and has recently partnered with Midnite and Danske Spil.
Carl Ejlertsson, Octoplay CEO, stated: “Hard Rock Bet’s rapid growth trajectory and strong brand presence make them the right partner for our next phase in New Jersey.
“We’re excited to build a long-term partnership together as we continue expanding our US operator network.”
Rich Criado, Hard Rock Bet VP of Casino, added: “At Hard Rock Bet Casino, we’re always focused on providing our players with the most engaging gaming experiences available, with more than 3,300 titles and growing.
Good to know: Operators and suppliers licensed in the state are required to comply with oversight by the New Jersey Division of Gaming Enforcement
“Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment and we’re excited for our players to enjoy these fresh, new offerings.”
Gambling Insider visited the Octoplay stand at SBC Lisbon, where the supplier showcased a live robot that shook hands with attendees and took every opportunity to wave to nearby cameras.
Via such marketing methods (including a mock perfume advert for its CEO), the supplier is doing its best to stand out from the crowd. It is also capitalising on the ex-Red Tiger expertise brought forward by CEO Ejlertsson and Chairman Gavin Hamilton.
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