AXL Affiliates acquires Astute Media for £22m

ne gaming affiliate network AXL Affiliates has announced the acquisition of UK-based media company Astute Media and its 12 subsidiary companies in a record £22m deal.

Astute Media is a global advertising platform that delivers over 900m advertisement impressions per day, through its twelve subsidiaries. With this purchase AXL Affiliates hopes to reach new markets and territories while strengthening its position in the sportsbetting affiliate sector.

AXL Affiliates Ltd is one of the biggest online gaming affiliate companies in the world, delivering 6000 new depositing customers’ per month from their own in-house network of 2000+ gaming and sports related websites.

Earlier this year AXL Affiliates acquired the UK's TipsBettingMedia Ltd for £260,000 and affiliate website oddstake.com for what was at the time a record €1.15m deal.

In a statement announcing the deal, Alex Munteanu, Founder and President of AXL Affiliates said: “With this amazing acquisition, by far our biggest one so far, we are reaching new heights in our quest to become the leading iGaming affiliate company in the world. AXL Affiliates is a fast-growing company and I am confident that this acquisition will double the leads that we are delivering to our iGaming partners.”

Munteanu added: “As a result of this acquisition, in the coming weeks, AXL Affiliates will send 10x more traffic to its partners. Our expectations are that by mid-2018 the AXL group will be able to organically send more than 25,000 leads per month.”