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NEWS 28 November 2017
ALEA Group undertakes affiliate marketing rebrand
By Caroline Watson
ALEA Group has announced several integral structural changes to the company, currently reflecting the firms’ evolving business operations and dynamics.

ALEA management has rebranded its affiliate marketing hub, Affiliate REPUBLIK to ‘ALEA Affiliates’. The company said the aim of the rebrand and relaunch of the platform was in order to strengthen business and affiliate relationships.

The company stated that is has built a premium programme designed to incentivise affiliates for peak performance, featuring in-depth real-time reporting and generous program rewards.

The new programme will cater for the recently acquired UK online casino LadyLucks.co.uk, in addition to SlotsMillion.

Alexander Tomic, ALEA Co-Founder, commented: “The rebrand to ALEA Affiliates forms part of the group’s wider strategy to expand into a global gaming company.

“ALEA Affiliates fits seamlessly with the ALEA brand, and is the perfect platform from which affiliates can work with our SlotsMillion and LadyLucks propositions.”

Thomas Hernandez, Affiliate Manager at ALEA Affiliates, added: “We are thrilled to pull back the curtain on our new and improved affiliate programme, ALEA Affiliates.

“Affiliates can still expect the same great tools, service, and revenue models as before, but with the option to drive traffic to additional brands.

“Our new-look programme, the launch of AFF Races, and the LadyLucks acquisition mark a new and exciting dynamic for ALEA. We look forward to meeting with affiliates at the upcoming BAC and SiGMA conferences and presenting all the new aspects of ALEA Affiliates.”
RELATED TAGS: Online | Industry | Marketing | Legal & Regulatory | Affiliate
IN-DEPTH 21 February 2018
Blockchain: Better the Devil you know?
The battle of the blockchain rages on. The technology that underpins cryptocurrency has proved deeply divisive, both in the gaming industry and wider financial markets. Up until now blockchain has suffered from a reputation as a tool for circumvention of controls and a platform for the underworld, but could the decentralised and transparent nature of the technology transform the gaming landscape as it promises? We asked two of the world's leading experts on blockchain gaming if it has finally come of age