× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine GGA 2017 AffiliateCon
NEWS 8 February 2018
Betway brings its affiliate program in house
By Robert Simmons
Sports betting company Betway has confirmed the start of a process to bring its affiliate program fully in-house.

Betway’s affiliate partners will now be fully managed by the operator to more closely monitor affiliate programs in changing regulatory landscapes across several of its operational territories.

At a time when the affiliate sector is in a transitional period, many programs including big names like PaddyPowerBetfair have chosen to enforce tougher restrictions on their affiliate partners, prompting many to leave the affiliate industry, while some affiliates like Sky Betting and Gaming’s affiliate program have closed all together.

The move will see a migration of work from its current affiliate partner manager, Buffalo Partners, into Betway Partners which will then manage the affiliate program moving forward.

Transfer of business will begin on March 1st 2018 and Betway has confirmed that it has already informed its current affiliate partners of the changes and how it will affect them.

Announcing the development, Anthony Werkman, CEO of Betway, said: “Managing the affiliate sector is vital in maintaining Betway’s values, so to ensure we remain fully compliant with changing regulatory requirements we will be formally bringing our affiliate programme in-house.

“We value our affiliate partners greatly and look forward to working with them over the next few years in order to grow this successful area of the business.

“In doing so we will be focusing on delivering the highest regulatory standards in all our markets as well as ensuring that a clearer alignment with Betway values and systems is in place, and through that greater overall transparency and accountability is achieved. We will continue to work alongside regulatory bodies to ensure a safe and fair environment for all.”

As part of this process, Betway will also offer affiliates across all its operational jurisdictions continued assistance as it begins the process of managing them in-house.

RELATED TAGS: Financial | Industry | Affiliate
IN-DEPTH 21 February 2018
Blockchain: Better the Devil you know?
The battle of the blockchain rages on. The technology that underpins cryptocurrency has proved deeply divisive, both in the gaming industry and wider financial markets. Up until now blockchain has suffered from a reputation as a tool for circumvention of controls and a platform for the underworld, but could the decentralised and transparent nature of the technology transform the gaming landscape as it promises? We asked two of the world's leading experts on blockchain gaming if it has finally come of age