Catena Media acquires U.S based affiliates BonusSeeker.com

Catena Media has announced its next step in growing its US affiliate presence by acquiring New Jersey-based affiliate BonusSeeker.com.

Catena Media acquires U.S based affiliates BonusSeeker.com

Catena Media is a Maltese-based performance marketing company founded in 2012.

The company has been growing rapidly and released figures showing a 63% year-on-year growth with revenue now at €20.1m ($22.5m), as stated in its latest financial report.

The affiliate has made a flurry of acquisitions in the past year, such as BETFREEBETS.UK and German-based Dreamworx Online for €9.5m.

The cost of Catena Media’s latest expansion has been approximated at $11m, reliant on the success of the newly acquired asset.

An initial payment of $6.5m will precede the rest of the money, which will be earned after the new asset reaches its target of 80-140% in generated revenue growth.

Topics
OnlineMergers & Acquisitions
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Harrison Sayers
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Harrison Sayers is a journalist and editorial professional specialising in the gambling and iGaming sector. He began his career at Gambling Insider, where he served first as Editorial Assistant (July 2017 – November 2017) and then as Staff Writer from March 2018 to October 2018, contributing news coverage and industry analysis to both the publication’s digital and print channels.

Since then, he has continued his career in gambling regulation and compliance journalism, working with GamblingCompliance and VIXIO where he covers regulatory issues and industry developments across European and African jurisdictions.

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