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NEWS 1 June 2018
DraftKings makes its first sports betting deal
By Robert Simmons

US daily fantasy sports operator DraftKings, has announced the agreement of a licensing partnership with Resorts Casino Hotel, Atlantic City, a move which will eventually see the company offer an online sports betting product throughout the US state of New Jersey.

In February, DraftKings began expanding its operations into sports betting, in preparation for any potential Supreme Court decision on PASPA, opening an office in Hoboken, New Jersey and recruiting its first Head of Sportsbook, Sean Hurley.

Earlier this month, hot on the heels of the Supreme Court decision, the company announced that it would enter the sports betting market and now it seems the die is cast on that decision, with the company firmly planting its flag in New Jersey.

Under proposed New Jersey regulations, online sports betting company’s can only operate in New Jersey under licence from an existing operator, criteria in which DraftKings has now satisfied with this deal.

Speaking about the company’s first foray into the sports betting arena, Jason Robins, CEO and Co-Founder of DraftKings said :“We are excited to work with Resorts Hotel Casino to bring our new DraftKings sportsbook to New Jersey.

“As a tech savvy and a long-term growth oriented organisation, Resorts Hotel Casino aligns perfectly with our customer-focused, innovation culture.”

Once state laws concerning sports betting have been officially ratified, DraftKings has confirmed that they will commence with the launch of a sports betting app along with an accompanying web-based platform.

Morris Bailey, owner of the Resorts Casino Hotel added: “We are at a pivotal moment in the development of sports betting in the U.S.

“We are delighted to be able to have DraftKings utilise our gaming license in New Jersey. DraftKings continues to be at the forefront of sports entertainment innovation, and today’s announcement is the first step in being able to offer customers in New Jersey the most dynamic sports betting platform.”

RELATED TAGS: Marketing | Sports Betting | Industry
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