Providers Microgaming are to supply casino and poker software to Ladbrokes’ Danish and Spanish operations.
The British bookmakers are expected to launch the continental offerings in January 2012 and players in both countries will be given access to a selection of Microgaming’s premium casino titles, provided through the group’s Flash and download casino clients, while the company’s poker software will also be utilised.
Ladbrokes director of corporate and strategic development, Adam Greenblatt, said: “We have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licences in Spain and Denmark, markets familiar to Ladbrokes already."
Microgaming head of business development, Andy Clucas, added: “We have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with them. Once granted a licence, Ladbrokes will be able to offer the most competitive range of products.”
