Providers Microgaming are to supply casino and poker software to Ladbrokesâ€™ Danish and Spanish operations.
The British bookmakers are expected to launch the continental offerings in January 2012 and players in both countries will be given access to a selection of Microgamingâ€™s premium casino titles, provided through the groupâ€™s Flash and download casino clients, while the companyâ€™s poker software will also be utilised.
Ladbrokes director of corporate and strategic development, Adam Greenblatt, said: â€śWe have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licences in Spain and Denmark, markets familiar to Ladbrokes already."
Microgaming head of business development, Andy Clucas, added: â€śWe have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with them. Once granted a licence, Ladbrokes will be able to offer the most competitive range of products.â€ť