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NEWS 11 March 2019

MGM Resorts expands MLB presence with Red Sox deal

By Tim Poole

MGM Resorts International has signed an official partnership with reigning Major League Baseball (MLB) champions Boston Red Sox.

A significant feature of the deal will be the appearance of casino operator's logo at Fenway Park, while MGM Resorts will also advertise on Red Sox radio and other media outlets.

The deal was facilitated by Fenway Sports Management, owners of Boston Red Sox and other sports teams.

MGM Resorts has already exerted considerable influence within the field of baseball sponsorship, with MLB teams due to wear MGM Resorts patches during the league’s opening series in Japan later this month.

MGM Resorts Chairman and CEO, Jim Murren, said: "We are excited to enter into this historic partnership with the Boston Red Sox.

"Combining the two iconic brands of the Red Sox and MGM Resorts will create a new one-of-a-kind fan experience for baseball fans unique to not only New England and MGM Springfield, but the rest of the country."

RELATED TAGS: Marketing | Sports Betting
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