GiG sells Highroller to Ellmount Gaming

Highroller was launched in December 2017 and generated revenue of €1.4m for H1 2019, with EBITDA of -€0.2m.

As a result of the deal, Ellmount Gaming will operate Highroller using GiG’s platform services, frontend solution and managed services.

Payment will be made with regular instalments over a 48-month period, beginning in March 2020.

Initially, Highroller will remain as an operator under GiG’s licenses through a long-term white label agreement. It will then need regulatory approval before it can be transferred onto Ellmount Gaming’s licenses.

The agreement demonstrates GiG’s desire to increase brand equity for online casino Rizk, one of four brands still left under the supplier’s control.

Rizk represents 71% of GiG’s total B2C revenue and the supplier hopes to grow it into a tier-one casino operator in select markets.

Robin Reed, GiG CEO, said: “Through this agreement, we gain increased cash flow, a strong B2B partner and Highroller will get the marketing muscle and focus it deserves.

“The brand was launched only two years ago and, with this sale, it has returned three-digit ROI for GiG.”

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Owain Flanders

Journalist

Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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