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NEWS 20 September 2019

GiG extends Hard Rock partnership into Iowa

By Owain Flanders

Gaming Innovation Group (GiG) has agreed to extend its deal with Hard Rock International to launch a sportsbook in Iowa.

GiG’s land-based sportsbook will initially be launched in the Hard Rock Hotel and Casino Sioux City, to be followed by online and mobile sports betting, expected in Q4 2019.

The supplier projects the extension will have little impact on its revenue for 2019, but predicts growth from the launch of online and mobile betting in 2020.

GiG initially secured  a US sports betting agreement with Hard Rock in October 2018, launching its land-based sportsbook in New Jersey at the beginning of this year.

Richard Brown, acting CEO of GiG, said: "After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook."

Iowa generated $2.2m in sports betting revenue last month, following the authorisation of sports wagering on 15 August.

The state was the first to launch online sports betting on the same day as retail.

RELATED TAGS: Sports Betting
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