Kindred blames “unnecessary ambiguity” for SEK 100m fine

Kindred Group has received a Swedish Gambling Authority (SGA) fine of SEK 100m ($10m) for offering incentives in a way that was deemed non-compliant with the Swedish Gambling Act.

Kindred blames “unnecessary ambiguity” for SEK 100m fine

The SGA awarded the fine to Spooniker Ltd, a subsidiary of Kindred, after a review of the gaming company’s website in March 2019 found that it offered “several different unauthorised bonuses.”

During additional checks later that same year, the SGA found other bonus offers in violation of the Gaming Act, with the gambling website also offering games not covered by the company’s license.

In light of these findings, the SGA issued the company with a warning and penalty fee.

According to the SGA, the high penalty fee is in accordance with the number of violations in addition to Spooniker Ltd’s high turnover.

In an announcement on its website, Kindred said it will appeal the decision which it attributes to a differing interpretation of “what is considered a bonus.”

The operator’s statement concluded: “Kindred is of the opinion that the Swedish Gambling Act adopted on 1 January 2019 has been vague in areas related to commercial activities and thereby creating unnecessary ambiguity.

“Kindred welcomes more clarity in these areas and continues to improve its operations to ensure full compliance.”

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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