Interwetten signs Yakubu as ambassador for Nigerian market

By Tim Poole

Following its entry into Nigeria in March, Interwetten has signed Yakubu Ayegbeni as its ambassador for the market.

The ex-footballer scored 95 goals in the Premier League and played 57 matches for the Nigerian national team.

As such, Yakubu becomes a strategic signing for the operator, which it states demonstrates Interwetten's “intent to be in Nigeria for the long term.”

Yakubu said: "When choosing my partners, it is really important to me the chemistry is right and that was immediately obvious after the first talks.

"Interwetten has been a reliable and serious partner in sports for decades, in countries all over Europe. It will be a very exciting partnership and homecoming for me too!”

Dominik Beier, speaker of the board at Interwetten, said: "We are very happy that with Yak we can embrace great things. The passion for football is enormous in Nigeria; footballers are idols.

"It was therefore clear to us that, for the first time in the history of the company, we would be looking to partner with a former Nigerian professional footballer as our official ambassador.”

TAGS:

Share This Post


NEWS SPONSOR

More News

The Gaming Inspection and Coordination Bureau (DICJ) announced Macao’s gross gaming revenue (GGR) for July fell by 95% year-on-year, down to MOP1.34bn ($168m).




As brands compete with each other to stay on top, brand awareness becomes a key selection factor for gambling brands. The audience tends to choose something they know. But more importantly,...