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DVTM: Proposed affiliate ban in Germany "a very serious change"

Dr Andreas Blaue, executive board member of the German Association for Telecommunications and Media (DVTM), believes Germany’s proposed affiliate marketing ban will not benefit a "good working gambling market" from 2021 onwards.

Germany

As part of a new treaty aimed to be implemented nationwide next year, German gambling will undergo advertising and licensing restrictions, as well as a total ban on affiliate marketing within the sector.

Blaue, though, who recently helped negotiate a temporary, voluntary advertising limit in Schleswig-Holstein, believes such proposals are the result of inexperienced lawmakers rather than those on the cusp of real progress.

The DVTM board member told Gambling Insider: "There will be no place for affiliate marketing campaigns with providers at the end. In my eyes, that’s a very serious change.

"They try to lead users, on the one hand, to licensed operators. But, on the other hand, they fear that when users are not so much triggered by advertising and rather affiliate marketing approaches, where this system of affiliate marketing will achieve the most turnover and the most registrations, then the market will develop in a way that will be more dangerous for the user.

"I think that’s the biggest picture behind this. But it’s not in the knowledge of the politicians to understand how this market works. Starting next year, I’m not convinced we can develop a very good working gambling market, which comprises all interests of the stakeholders on the politicians’ side and on the side of the providers."

You can read the full interview in the August edition of Trafficology, Gambling Insider's monthly affiliate publication.

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