All Marketing News Articles

The American Gaming Association (AGA) unveiled its Responsible Marketing Code for Sports Wagering in its attempt to prevent any complications which may come from increased sports betting advertisement.

Twitter has become a marketing machine for operators and affiliates, but university research from January shows not enough is being done to promote safe gambling on the platform.

Following calls from operators like GVC Holdings to "end all UK sports betting broadcast advertising and football shirt sponsorship deals," 32Red General Manager Neil Banbury has argued against such "knee-jerk…

Racecourse Media Group (RMG) will pay 37 British racecourses £109.7m ($141.6m), made from its media and data rights in 2018, an 18% increase year-on-year.

Global sports betting operator GVC Holdings has called for an end to sports betting advertising on live and repeated televised sporting events, excluding horseracing, in the UK.

Sweden’s government is considering banning online casino advertising as it looks to tackle rises in problem gambling.

Boss Gaming has appointed Jeff Letlat as its new CEO, replacing Viacheslav Viedienieiev.

State-owned Swedish operator Svenska Spel has fully ceased its online casino advertising, a policy which will apply to all of its media channels.

Playtech BGT Sports saw record turnover for the Grand National, coming from its self-service betting terminals (SSBT).

The Advertising Standards Authority (ASA) has ruled five gambling adverts are in breach of UK rules which prohibit targeting under-18s.