The extension further strengthens the collaboration between the two brands, enhancing Ford’s presence at the horse racing event with new activations and expanded on-site engagement opportunities.
Beginning with the UFC Fight Night event on 22 March, NetBet will maintain a significant presence in the octagon, on UFC’s international broadcast and across digital platforms.
The initiative coincides with the NCAA Tournament and includes a $5m FanCash promotion, as Fanatics continues to expand its sportsbook operations across the US.