Supercharged sportsbook to leverage Income Access marketing platform and in-house affiliate management services
Montreal, QC. 13thMay2021 – Income Access, Paysafe Group’s marketing technology and services provider, today announced the launch of a new affiliate programme in partnership with kwiff, the revolutionary UK-based sports-betting operator. The launch will see kwiff use the Income Access affiliate marketing platform as well as its affiliate management services to expand its customer base across numerous target markets.
Founded in 2015, kwiff operates two sister brands, kwiff and betkwiff, both of which will be managed through the Income Access platform. The primary kwiff offering, licenced by the UK Gambling Commission, is available in the UK and Ireland while betkwiff is licenced by the Isle of Man Gambling Supervision Commission.
The launch of kwiff’s affiliate programme with Income Access will provide marketing partners with access to a multi-channel tracking and reporting solution to help them make educated, data-based marketing decisions. Combined with expert guidance from the company’s knowledgeable team of affiliate marketers, kwiff will have the tools necessary to achieve long-term acquisition and retention success for its innovative product.
The kwiffsports betting app, which is complemented by a casino product,was custom-built, fully in-house, and strategically designed to deliver an engaging and superior customer experience. Through its unique design and functionality, any bet, regardless of sport, odds or stake has the potential to be supercharged the moment it is placed. The feature, also referred to as being “kwiffed”, supercharge sthe odds at random with the value of the increase varying from smaller totals to those as high as 5x, 20x or more.
kwiffwill equip its affiliate partners with the strategic materials and support needed to craft effective marketing campaigns. Furthermore, affiliates will be able to acquire and employ guidance from a dedicated affiliate manager, who will be available to assist with creative assets and market insights. Affiliates will also have access to rewarding compensation models, as both kwiff and betkwiff will use tiered systems that give affiliates the chance to earn up to 50% revenue share.
Charles Lee, CEO at kwiff, said: “As kwiff continues to take our product offering to the next level, we’re excited about the potential that the affiliate channel presents as well as the role that Income Access can play in helping us to optimise promotional campaigns. We know there is a huge customer base ready for a supercharged sports-betting experience and look forward to working with our affiliate partners to help make that introduction.”
Tara Wilson, Chief Operating Officer at Paysafe's Income Access, said: “kwiffis an exciting brand with an emerging presence in the global sports-betting space and is poised for exponential growth across multiple markets. We always enjoy the opportunity to work with innovative partners like kwiff and, through its new programme, our platform and team of affiliate marketing experts will help to deliver measurable results.”