Trustly continues UK Open Banking expansion with Betway launch

Trustly, the leading global account-to-account payment provider, continued its UK expansion by launching the company’s Open Banking product with Super Group’s flagship brand, Betway.  

Account-to-account payments in the UK market have grown in popularity over the last 12 months, surpassing 5 million consumers. That trend is to continue, according to Trustly’s VP of Gaming, Vasilije Lekovic: “We are very pleased to extend our longtime partnership with Betway to the UK market as well. The shift from traditional payment solutions, such as cards, towards account-to-account payments in the UK started last year and continues to accelerate, and we expect that user adoption rates will continue to grow. Trustly is in a great position to lead this growth, offering a frictionless payment experience that allows users to deposit directly from their mobile banking app using biometric verification, as well as an unparalleled reconciliation, reporting and risk management platform that will help our gaming merchants lower their operational costs,” Lekovic stated.

Betway’s Marketing & Operations Director, Paul Adkins, agrees: “We’re very excited to have added Trustly to our bank of payment methods for Betway in the UK. As open banking is becoming more popular in this country, we wanted to find a partner whose banking solutions offered our customers a seamless experience, which is important for us as one of the UK’s leading operators. Staying up to date with the latest payment methods is vital for our UK business, and we’re looking forward to working together with Trustly with the sole aim of achieving the best open banking experience for our customers.”

“Betway is one of the leading sports betting brands in the UK that continues introducing innovative solutions and services to its offering and we’re certain that our product will add a lot of value to their loyal customer base in this market,” Lekovic added.

Since pioneering account-to-account payments in 2008, Trustly has seen significant success in the Nordics as well as Germany and the Netherlands. More recently, the company continued its product expansion to other markets in Europe, as well as the U.S. and Canada. The UK is one of the markets in sharp focus where Trustly’s product is already present in the cashiers of leading gaming operators, including Entain, Flutter Group, Kindred, 888 and others. With the recent acquisition of UK-based Open Banking Platform Ecospend, the company expects an accelerated growth in the region with a market-leading product offering.

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