Kambi powers PlayCity’s online Mexico launch

i has debuted its award-winning Sportsbook in Mexico’s online market after local media giant Televisa and its gaming arm PlayCity unveiled its new sports betting site.

Today’s launch of PlayCityApuestas.com follows last year’s deal between Kambi and Televisa which saw 16 PlayCity land-based casinos furnished with Kambi’s retail product suite.

Following the successful bricks and mortar roll-out, Kambi has integrated its Premium Sportsbook solution into PlayCity’s platform, enabling the product to be offered via online and mobile channels.

PlayCity will support the launch with a social and digital marketing campaign from Friday 20 October, while TV and other marketing channels are expected to be deployed from next week.

Kristian Nylen, Kambi chief executive, said: “I’m delighted that PlayCity is now live with Kambi’s online sports betting solution. The response to Kambi’s retail product has illustrated a real thirst among PlayCity players for a high-quality sportsbook offer and we are confident that, together with PlayCity, we can make the online sportsbook an even greater success”.

The PlayCity launch is latest stage in Kambi’s expansion into the burgeoning LATAM market. In June, Kambi signed a deal to provide Colombian games of chance operator Corredor Empresarial with a sportsbook for its new BetPlay brand.

Kambi provide sports betting services to licensed B2C gaming operators. Currently Kambi Group plc is listed on First North at Nasdaq Stockholm. Their services encompass a broad offering, from front end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 14 customers include Unibet, 888, Paf, LeoiVegas, Mr Green, Televisa and Napoleon Games. The company employs more than 600 staff across offices in Malta, Bucharest, London, Manila, Stockholm and Sydney.