SG Digital partners with GeoComply in preparation for US sports betting

Scientific Games Corporation’s SG Digital arm has announced that it has signed an agreement with GeoComply, which will see the company provide its geolocation compliance services to the company in anticipation of regulated sport betting being legalised in the United States.

Under the terms of the agreement, GeoComply’s geolocation technology will be integrated into the OpenBet™ platform, SG Digital's sports betting solution. GeoComply will verify a player’s wager is placed from a location authorized for legal sports betting, to ensure compliance with federal and state regulations.

Speaking about the agreement, Quinton Singleton, Vice President of Corporate Strategy and Government Affairs of SG Digital, said: “Having recently announced that our sports betting solution is already under review by the New Jersey Division of Gaming Enforcement, Scientific Games sees itself at the forefront of the industry to mobilize and offer live online sports wagering as soon as the law permits. GeoComply’s technology is key for preparing and licensing our solution in such a highly anticipated time in our industry.”

New Jersey is currently challenging the constitutionality of PASPA. The federal statute, implemented in 1992, made gambling on professional and collegiate athletics illegal. If PASPA is repealed, a report published by U.S. gambling research consultancy Eilers & Krejcik Gaming has indicated that up to 30 states could introduce licensed sports betting bills.

GeoComply USA CEO Anna Sainsbury “Scientific Games has been a long-time partner of GeoComply since the onset of U.S.-regulated iGaming, having first gone live with our geolocation technology in New Jersey in 2013.

“As a market innovator, they have taken the initiative to anticipate the U.S. sports betting market’s regulatory needs by integrating our geofencing capabilities into their products. This move ideally positions Scientific Games as the industry awaits the Supreme Court decision on the Professional and Amateur Sports Protection Act (PASPA).”


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