Online betting solutions provider UltraPlay has announced that NBA 2K League is now available both pre-match and live through the company’s eSports data feed. UltraPlay becomes the first to provide in-play odds on the newly formed eSports League and will extend its offering by adding new markets on a regular basis throughout the year. For that reason a team of traders has already started covering the new professional formation on the global eSports scene.
Peter Ivanov, Head of Trading at UltraPlay said: “We are particularly excited to be the first to offer odds on NBA 2K League. When we first heard of this collaboration over a year ago, we knew that this is the next breakthrough the eSports betting sector deserves to have through us.
“It’s another example of how eSports is taking over the gaming scene turning it into an interactive entertainment business. Basketball is part of the everyday lives of so many people and now they have the real chance to participate in a professional league powered by the worldwide known brand NBA. And we will be the ones providing odds on this very exciting tournament.”
NBA 2K League is a competitive gaming league based on a professional sport. This league is the fourth for NBA where a new generation of athletes is welcomed. The whole process of turning passionate gamers into professional players has taken the organization over a year to narrow the number of applicants from 72,000 to 102 who were recently allocated in 17 teams to compete for the grand prizes. All games will be live streamed on Twitch.
Extremely popular in North America, NBA 2K game is breaking records with a community of 1.6 million people playing on a daily basis. The NBA dedicated game is designed to answer the requirements of the audience that is already emerged and can be associated with Millennials.
UltraPlay offers Millennial focused betting entertainment. Now, the digital aspect in gaming opens more space for both eSports enthusiasts, the game itself and the whole eSports betting sector.
UltraPlay has been constantly adding new eSports titles to its portfolio as well as tournaments to be covered both pre-match and live. The company’s eSports live betting model has been recently enhanced with new markets coverage on the three most popular games CS:GO, Dota2 and League of Legends. Providing the best prices, the number of events covered by UltraPlay expands as quickly as the whole eSports scene giving advantage to prominent eSports brands powered with the company’s advanced betting solutions.