Published

Sky Bet launch new 'Bet Club' to reward existing customers

The

SkyBet
latest Sky Bet ad campaign will focus on rewarding existing customers through the Sky Bet Club rather than enticing new ones.

The firm will promote their retooled rewards hub through a TV ad featuring Sky’s Transfer Deadline Day presenting duo Jim White and Natalie Sawyer in a bespoke Sky Bet TV studio.

The new Club features traditional schemes like weekly free bets for regular punters alongside the new Transfer Fund scheme, which gives players the chance to win a £250,000 transfer budget for their favourite team.

Rob Painter, marketing director for Sky Betting and Gaming, said the Sky Bet Club will help encourage loyal and regular wagering.

"Gambling is a very homogenous market where everyone’s shouting about the same kind of offers, so we’ve focused on the fact that we’re the only bookie that is overtly rewarding existing customers as opposed to chasing new ones.

"We think this approach is capable of attracting new customers in its own right but we also have a strong acquisition programme that will run alongside our campaign."

The bookmaker will also run content featuring Sky Sports' Jamie Redknapp and Jeff Stelling to emphasise the "personality and Sky-ness" of the brand.
Premium+ Connections
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
Premium

RISK

 
Premium

Digitain

 
Premium

Revsharks

 
 
Premium

Imagine Live

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...