BetGames appoints Adam Lahouiri as Head of Product
The Entain veteran will join BetGames to help with content development and customer engagement.
Supplier BetGames has appointed Adam Lahouiri as its new Head of Product.
Lahouiri has a decade of experience in the gambling industry, starting off as a live casino dealer with BetVictor back in 2013.
Prior to his appointment, Lahouiri was the Live Casino Commercial & Product Manager at Entain, where he worked for several years.
Ian Catchick, Chief Product and Business Development Officer at BetGames, said: “Adam joining our team is a major boost to our ongoing product development efforts.
“His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.
“We see his new role as a fantastic opportunity to significantly boost our efforts to drive growth and revenue – providing long-term, sustainable entertainment for players, as well as creating live dealer and betting games content that engages and excites like no other. Welcome aboard, Adam!”
While at BetGames, Lahouiri will support the rollout of new content, and monitor both player engagement and retention.
On his appointment, Lahouiri said: “Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for.
“Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them.
“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of Live Casino experiences.”
Yesterday, Entain announced yet another acquisition, this time of Angstrom Sports.
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