Parimatch renews partnership with Leicester City for 2024/25 Premier League season
Operator renews betting partnership with Leicester City for another Premier League season.
Parimatch has renewed its partnership with Leicester City Football Club for the upcoming 2024/25 Premier League season.
The partnership, which began in the 2020/21 season, will continue to see Parimatch serve as the Official Betting Partner of the football club, marking the fifth consecutive year of collaboration between the two entities.
Leicester City Football Club, which secured promotion back to the Premier League, has been working with Parimatch to increase both organisations’ visibility and engagement on an international scale.
Parimatch said: “We’ve been working with Leicester City Football Club for four years and are honoured to continue our partnership with the club for another season. It’s going to be an exciting season for Leicester City back in the Premier League. Renewing our partnership reinforces our commitment to supporting sports worldwide.’’
The renewed partnership is expected to continue this trend as the club starts life under new manager Steve Cooper; last night, Leicester secured an against-the-odds 1-1 draw versus Tottenham Hotspur.
Last year, Parimatch had its operations suspended in Ukraine following an investigation by the Ukrainian Government, which alleged connections between Parimatch and Russia. However, the operator has always denied the allegations made against it, and believes it was subjected to an unfair and flawed process.
Despite these challenges, Parimatch remains active in its other markets, including the UK, where it operates under BVGroup.
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