Sportradar expanding into microbetting market
The group has partnered with Tennis Data Innovations as it looks to tap into the niche market.
Supplier Sportradar has announced its intention to expand into the microbetting sector, in partnership with Tennis Data Solutions (TDI) – utlising AI to provide bets on specific, short-term outcomes within a game scenario.
The newly brokered collaborative effort seeks to enhance Sportradar’s offerings by extending its market possibilities for players by using data provided by TDI. Verticals such as the next break point, the next serve being an ace, rally or double fault, total points per shot, all point outcomes and the last stroke type of the rally (forehand, backhand, volley, serve or return) – are set to become new wagerable verticals for players. The aim of the partnership is to provide 1,500 new betting possibilities per match.
Further, the group will hope to make use of its prior microbetting knowledge of football and table tennis – as it makes an additional foray into the tennis market. The supplier has also revealed imminent future plans to expand micro=market options for American football, basketball, baseball and ice hockey.
SVP Odds Services at Sportradar, Karl Danzer, spoke on the development, saying: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
This latest news comes in the wake of Sportradar’s Q2 financial results, released in early August. The results revealed a company-wide revenue of €278.4m ($304.2m), up 29% year-on-year, paired with a US revenue rise of 59%. More recently, the supplier’s AI simulations identified Kansas City as the top candidate to win the pro football championship in February 2025.
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