Pragmatic Play’s Smart Studio goes live with EstrelaBet

Key points:

– The Smart Studio allows operators to customise the look and feel of the product for branding purposes

– The service will go live in Brazil through EstrelaBet

– This will increase the level of localised content available for LatAm players

Pragmatic Play has taken its Smart Studio solution live with EstrelaBet in Brazil.

This builds on the previous deal between the two and will focus on localised content for players in the LatAm regions.

The Pragmatic Play Smart Studio gives enhanced customisation options to operations, such as branding and overall game environment.

Victor Arias, VP of Latin American Operations at Arrise powering Pragmatic Play, said: “The successful go-live of the Smart Studio with EstrelaBet represents a significant new milestone in the joint partnership. The initiative showcases Pragmatic Play’s ability to deliver tailored Live Casino solutions that resonate with players, offering unparalleled entertainment and elevating the iGaming experience in Brazil and beyond.”

Good to know: The current list of localised games for this region includes VIP Blackjack, Lucky 6 Roulette and the Blackjack X series

​​Fellipe Fraga, Chief Business Officer at EstrelaBet​​​​​​, said: “The launch of the dedicated Smart Studio supplied in collaboration with Pragmatic Play is a major achievement for our brand. It reinforces our commitment to providing exclusive and engaging gaming content to our players.

“By leveraging Pragmatic Play’s expertise and innovation, we are confident this new addition will set a benchmark for Live Casino experiences in the region.”

Recently, Pragmatic Play also added football player markets to its sportbook offering, which covers both domestic and international games.

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Megan Elswyth

Business Journalist

Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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