The Pools announces key appointments ahead of 2025 digital overhaul
Chris Williams and Matt Knowles bring extensive experience in product development and customer engagement to The Pools, supporting its strategy for a major rebranding and digital transformation.
Key points:
– Chris Williams joins as Head of Product with a background in sports betting and app innovation
– Matt Knowles becomes Head of CRM, specialising in customer retention and engagement strategies
– The appointments follow The Pools’ partnership with GiG and additional leadership changes in preparation for its rebranding in 2025
The Pools has expanded its leadership team with the appointments of Chris Williams as Head of Product and Matt Knowles as Head of CRM. These roles are central to the company’s plans for a digital transformation and rebranding campaign set to launch in 2025.
Williams, formerly Head of Product at LiveScore Group, brings a decade of experience in developing betting products across app, mobile and web platforms. His role will focus on improving The Pools’ multi-channel offerings and delivering a user-friendly betting experience.
Knowles joins with a strong background in customer engagement and retention, having worked with Betway, Gamesys and Betfair. At The Pools, he will reportedly focus on optimising customer relationship strategies, loyalty programs and satisfaction initiatives.
Good to know: The appointments follow recent leadership changes at The Pools, including Sharon Wright as Marketing Director and Phillip Donegan as Chief Technology Officer
CEO James Arnold said: “As we head into 2025, both enhancing our product and building upon our relationships with loyal customers while targeting new ones is imperative to our major rebrand and sustaining growth in 2025.”
Earlier in 2024, The Pools partnered with GiG to introduce its SportX sportsbook and CoreX iGaming platform, marking a significant step in its digital transformation.
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