Incentive Games names Ahmed Baker as new CCO
The appointment follows the company’s recent expansion into real money gaming, including the launch of its first pay-to-play crash game in Brazil.
Key points:
– Ahmed Baker has been appointed as CCO at Incentive Games, effective 17 February
– Baker has over 20 years of experience in iGaming across both B2B and B2C sectors
– His role will focus on business development as Incentive Games expands its Real Money Games portfolio
Incentive Games has announced that Ahmed Baker will take on the role of CCO starting 17 February.
Baker, who has more than two decades of experience in the iGaming industry, will oversee the company’s commercial strategy as it continues its expansion into real money gaming.
Incentive Games CEO John Gordon commented: “We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision and proven ability to drive growth make Ahmed a perfect fit for our new CCO. We are confident that he will be key to our continued success.”
Good to know: Baker’s role as CCO will involve guiding Incentive Games’ business development efforts and exploring further market expansion opportunities
Baker stated: “I’m thrilled to join Incentive Games at such an exciting time. I look forward to contributing to the growth of the company and working with the team to replicate the success of its free-to-play games in the Real Money space.”
In January 2025, Incentive Games launched Velocity, its first pay-to-play crash game, in partnership with bet365 in Brazil. The game was developed using AI and data analysis to enhance player engagement, marking a shift from Incentive Games’ previous focus on free-to-play offerings.
Incentive Games has a history of collaboration with bet365, having previously partnered on several free-to-play titles, including Prize Matcher, launched in August 2024 and Unleash a Mercenary, which was designed as a companion game to Mercenary X.
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