Splash Tech joins forces with Superbet’s Lucky7
The pair have collaborated on a new, free-to-play iGaming title.
Key Points:
– Splash Tech has partnered with Lucky7 Ventures to introduce the Lucky Rewards Wheel
– The game will be available on LuckyDays and SpinAway, integrated via GiG’s iGaming platform
– Lucky7 is owned and operated by Superbet Group
Splash Tech has teamed up with Lucky7 Ventures, part of Superbet, to launch the Lucky Rewards Wheel gaming title across its casino brands.
Lucky7 Ventures runs several international casino brands, including LuckyDays and SpinAway. The Lucky Rewards Wheel will be integrated through GiG’s iGaming platform, making it simple for players to get daily rewards tailored to their activity. Using Splash Tech’s segmentation engine, the game adjusts rewards based on how players engage.
This latest collaborative agreement comes closely following an additional free-to-play engagement tools partnership drawn up between Splash Tech and Altenar in June 2024. Shortly after, in August, Splash Tech was also added to Kambi Engage – Kambi’s third-party supplier ecosystem.
More recently, Lucky7 announced the integration of Swintt’s slot portfolio in the Scandinavian and Ontarian markets.
Commenting on this latest deal Adam Wilson, Splash Tech CEO, said: “We’re excited to partner with Lucky7 Ventures to introduce the Lucky Rewards Wheel. By integrating directly into Lucky7’s brands, this game will provide a valuable experience for players while driving meaningful business growth.”
Good to know: The move comes as free-to-play solutions continue to gain traction in the industry
This sentiment was echoed by Joe Legge, Lucky7 Ventures COO, who added: “At Lucky7, we continuously seek innovative ways to enhance player engagement and provide our players with experiences that keep them coming back. The Lucky Rewards Wheel is a fantastic addition to our brands, offering players daily incentives tailored to their activity.”
More operators are integrating free-to-play features as part of their customer retention strategies, so as not to rely solely on real-money betting.
This partnership is part of Splash Tech’s push to expand its free-to-play offering, as more operators look for ways to improve player retention and lifetime value. With the Lucky Rewards Wheel now rolling out, both companies hope to see stronger engagement across key markets.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
