Premier Bet expands partnership with Francis Ngannou as Pan-African brand ambassador
The ambassador role involves Ngannou promoting responsible gambling practices, participating in exclusive events, providing insights and supporting CSR initiatives designed to benefit African communities.
Key points:
– Premier Bet has renewed and expanded its partnership with Francis Ngannou as Pan-African Brand Ambassador until 2027
– Ngannou will support marketing campaigns, responsible gambling initiatives and community-focused CSR projects
Premier Bet has announced the renewal and expansion of its partnership with Francis Ngannou, appointing the former UFC Heavyweight Champion as its Pan-African Brand Ambassador through 2027.
Ngannou, who currently serves as Chairman of PFL Africa and has transitioned into professional boxing following his UFC career, will feature in Premier Bet’s marketing campaigns, promotional activities and corporate social responsibility projects across the continent.
The partnership aims to leverage Ngannou’s profile as a global combat sports figure and his African heritage, having risen from humble beginnings in Cameroon to achieve international recognition.
Commenting on the partnership expansion, Alexandre Qader, Director of Operations at Premier Bet Cameroon, stated: “We are thrilled to extend the collaboration with our great champion Francis Ngannou and broaden his connection to the Premier Bet family and beyond.
“I think we clearly share the same visions. We have the same ambitions in Cameroon and now on a Pan-African scale. Francis’ passion, drive and humility make him an ideal partner for us as we continue to grow our brand and connect with our customers.”
Good to know: Ngannou has been a Premier Bet ambassador since 2023
Ngannou himself also commented, adding: “We’ve already been working together for three years and I’m excited to move forward in this collaboration, to deepen our relationships and get to know each other better.
“By expanding the partnership across the entire African continent, this solidifies my trust and commitment to the brand.”
The announcement comes as Premier Bet continues to bolster its footprint across over 20 African markets. Earlier this year, the company expanded its content portfolio through a partnership with 7777 Gaming, adding more than 150 mobile-first casino and instant games to its portfolio.
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