LiveScore signs partnership with Sunderland AFC
Agreement covers shirt sleeve, training wear and scores partner rights for 2025-26 season.
Key points:
– LiveScore Bet named Sunderland AFC’s Official Sleeve Partner and Official Sports Betting Partner for the 2025-26 season
– LiveScore confirmed as the Club’s Official Training Wear Partner and Official Scores Partner
LiveScore has agreed a partnership with Sunderland AFC ahead of the 2025-26 Premier League season. The agreement makes LiveScore Bet the Official Sleeve Partner and Official Sports Betting Partner.
The brand will appear on the sleeves of Sunderland’s first-team shirts throughout the season. LiveScore will feature on training and warm-up kits as the Official Training Wear Partner as well as the Club’s Official Scores Partner.
The agreement also includes access to ticket allocations, player appearances, LED perimeter advertising and social media content. Supporters will be able to take part in fan engagement activities during the season.
Good to know: LiveScore Bet branding will appear for the first time during Sunderland’s match against West Ham United at the Stadium of Light on Saturday, 16 August 2025.
Dominic Vye, LiveScore and LiveScore Bet MD, stated: “We are extremely excited to be partnering with Sunderland AFC at this monumental moment in their history. Sunderland supporters are famed within the game for their passion and pride, and the special place which the club holds in their community.”
Ashley Peden, Sunderland AFC CCO, added: “We are delighted to welcome LiveScore and LiveScore Bet into the Sunderland AFC family ahead of our return to the Premier League. Following a season which saw the Club come together on and off the field, finding the right partners for this next step has been a huge focus.”
This announcement follows LiveScore Group’s recent reactivation partnership with Enteractive and coincides with Sunderland’s return to the Premier League for the first time in almost ten years. It also comes as former England and Chelsea captain John Terry joined prediction app Lebom as an ambassador and investor ahead of the new season.
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