Parimatch launches fan engagement campaign with Leeds United 

Key points:   

– Parimatch UK has begun a campaign of fan engagement in partnership with Leeds United FC  

– Fans will have opportunity to win tickets, meet ex-players and get signed memorabilia  

– The sports betting operator has an existing sponsorship with Leeds United  

Leeds United sleeve sponsor and Ukraine-originated sports betting operator, Parimatch, has announced a series of fan engagement initiatives to take place across the new Premier League season.   

Parimatch is the Yorkshire football club’s official betting partner and as such is working with local media to run a ticket giveaway ahead of the first home game of the season.   

Further events will give Leeds fans the opportunity to meet ex-players, claim signed memorabilia and win more tickets to Elland Road as the club returns to the top flight following promotion from the Championship.   

Adam Davenport, Head of Parimatch UK said: “This partnership is about passion, pride and unforgettable fan experiences – from giving away tickets to the biggest matches, to putting signed shirts straight into the hands of supporters, to creating moments with Leeds legends that money simply can’t buy.”   

Good to know: Despite being established in Ukraine, the company was banned from operating in the country due to alleged dealings with Russia, which it denies  

Parimatch UK is based in Gibraltar and offers a sportsbook as well as an online casino – the brand’s focus on football is reflected in its partnerships with well-established sporting entities like Leeds United.   

The company’s branding is visible at Elland Road and Thorp Arch, the team’s home ground and training centre, as well as across digital channels.    

It has also integrated itself across other sports however and became the Official Sportsbook and Betting Partner of the UFC in Asia back in March.

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Rory Calland

Journalist

Rory Calland is a journalist and Staff Writer at Gambling Insider, having joined the publication in June 2025. Based in the United Kingdom, he covers breaking news, industry developments and market trends across the global gambling and iGaming sectors.

At Gambling Insider, Rory reports on key commercial, regulatory and financial stories affecting operators, suppliers and stakeholders, producing timely analysis and exclusive coverage for the brand’s professional B2B audience. He has also showcased his reporting on notable industry developments such as major funding rounds, regulatory movements and market expansion.

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