Spribe signs UFC lightweight Arman Tsarukyan as latest Aviator brand ambassador
The deal will see Tsarukyan promote Aviator through a series of global campaigns over the next year.
Key points:
– UFC lightweight Arman Tsarukyan has become Spribe’s latest Aviator brand ambassador, joining fellow UFC fighters in promoting the crash game
– The partnership operates under Spribe’s broader UFC sponsorship deal
– Tsarukyan will participate in 12-month promotional campaigns
Spribe has announced the signing of UFC lightweight fighter Arman Tsarukyan as a brand ambassador for its crash game Aviator.
The Armenian athlete, currently ranked second in the UFC’s lightweight division, will participate in promotional campaigns over the next 12 months as part of the agreement.
These partnerships operate under a broader sponsorship deal between Spribe and the UFC, which includes logo placement within the organisation’s Octagon during Fight Night and Pay-Per-View events.
Commenting on the development, Giorgi Tsutskiridze, Spribe’s CCCO, stated: “Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan.
“Arman is one of the hottest talents in the UFC pool right now, and it’s only a matter of time before he gets his shot at the lightweight division title.
“This is what makes him such a great ambassador for Aviator, and we look forward to working closely with Arman on some knock-out campaigns over the next 12 months.”
Good to know: Tsarukyan joins an expanding roster of UFC personalities representing Aviator, including fellow fighters Alex Pereira, Johnny Walker and Merab Dvalishvili
Tsarukyan himself added: “I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse.
“The Spribe team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world.”
The UFC partnership has produced multiple ambassador agreements since its inception, with content creator Nina Drama’s recent signing adding social media reach exceeding 14 million followers.
Shortly prior to this, Spribe also inked an ambassador agreement with current UFC Heavyweight Champion Tom Aspinall.
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