Key points:
- Tom Aspinall, UFC Interim Heavyweight Champion, becomes a brand ambassador for Spribe’s Aviator
- Aspinall will promote Aviator to UFC audiences through a series of campaign
- The deal forms part of a broader marketing partnership between Spribe and the UFC
Tom Aspinall, Interim UFC Heavyweight Champion, has been unveiled as the latest brand ambassador for Spribe’s crash game, Aviator.
The deal will see Aspinall promote the game to his global fanbase, aligning with the developer's strategy to strengthen Aviator's position in the market.
Aspinall himself expressed enthusiasm on the partnership, saying: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night, so I’m excited for my fans to experience what the game has to offer. The team at Spribe have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.”
It is hoped Aspinall – who boasts an undefeated UFC record of 12 wins and 0 losses – can help promote Aviator alongside fellow UFC stars, such as Alex Pereira, Johnny Walker and Merab Dvalishvili. As part of the agreement, Aspinall will participate in various campaigns aimed at engaging UFC audiences.
David Natroshvili, Founder & CEO of Spribe, commented: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador. He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months."
The ambassador partnership is part of a broader marketing deal between Spribe and UFC, which includes branding placements at UFC events.
