Tough act to follow: Nina Drama joins Spribe’s UFC roster
UFC content creator and social media influencer, Nina Drama, signs up as Brand Ambassador for Spribe's Aviator.
Key points:
– Drama will be a Brand Ambassador for Aviator
– She joins UFC athletes, Alex Pereira and Merab Dvalishvili, as ambassadors for the crash game
– She will run various promotional campaigns to her social media audience of 14m+
Big-name UFC content creator Nina Drama will be a Brand Ambassador for Aviator after the new partnership was announced by Spribe.
Drama, real-name: Nina-Marie Daniele, has been making UFC and MMA-related content since 2022, building a huge audience on social media for her irreverent coverage.
Via its flagship crash game, Aviator, Spribe is already featuring heavily alongside UFC events across the world after securing a multi-year sponsorship deal at the start of 2025.
This UFC arena has proved particularly fruitful for Spribe, with the operator maintaining promotional agreements with UFC athletes: Alex Pereira and Merab Dvalishvili.
Giorgi Tsutskiridze, CCO at Spribe, said: “We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”
Good to know: At the MMA Awards in Las Vegas, Nina Drama walked away with the prize of Personality of the Year
Drama has amassed over 14 million followers across different social media platforms and will now be exposing that audience to a number of campaigns designed to promote Aviator.
The demographic synergy is seen as a key element of the deal, with Drama’s fanbase largely being Millenials or from Gen Z, the same sections of society that have traditionally engaged heavily with Aviator to make it the rip-roaring success that it has been.
Nina has commented herself, saying: “UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!”
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