Reevo partners with BetFirst to boost Belgian presence

Reevo houses a portfolio of in-house slot games, with themes including mythology, classic literature and various cultures.

Reevo partners with BetFirst to boost Belgian presence

Key points:

– Reevo will integrate its portfolio with BetFirst

– It will allow players across Belgium to access Reevo’s extensive portfolio

Reevo has signed a deal with BetFirst to integrate a curated library of titles on the operator’s platforms.

BetFirst, part of the Betsson Group, operates both land-based and online services across Belgium.

This partnership supports Reevo’s current initiative to expand its presence across iGaming in Europe.

Karl Grech, Reevo Head of Business Development, said: “We are thrilled to partner with BetFirst, a brand synonymous with excellence and leadership in Belgium.

“At Reevo, our mission is to push the boundaries of iGaming innovation and deliver content that resonates with players everywhere.

“By joining forces with BetFirst, we’re confident that our games will not only entertain but also drive strong engagement and value for their players.”

Rhianna Binns, BetFirst Games Delivery Manager, said: “We’re always looking to bring fresh, engaging, and innovative content to our players, and partnering with Reevo allows us to do just that.

Good to know: BetFirst was founded in 2011 by Groupe IPM, but was sold in 2023 to Betsson as part of a €120m ($130m) deal

“Their portfolio adds real variety and excitement to our games offering, and we’re confident it will further enhance the entertainment experience that BetFirst is known for in Belgium.”

BetFirst offers a wide range of sports betting markets and casino verticals.

Some of the more niche ones include squash, padel, lacrosse and handball; as well as plinko, crash games and dice slots.

This mirrors a similar deal made by the provider recently, when Reevo partnered with BetConstruct to integrate its titles into the latter’s aggregation platform.

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Megan Elswyth
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Megan Elswyth is a business journalist and Staff Writer at Gambling Insider, where she has been reporting since February 2023. She specialises in researching complex commercial topics, analysing industry trends and interviewing senior executives to deliver insightful journalism for a professional B2B audience.

Megan’s coverage spans financial reporting, regulatory developments, SEC filings and key business developments shaping the global gambling and iGaming landscape. Her work combines rigorous analysis with clear storytelling, helping readers understand the financial, strategic and operational dynamics driving the industry forward.

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