EveryMatrix signs content aggregation deal with bet365
Agreement covers multiple regulated markets and more than 40 providers.
Key points:
– EveryMatrix has signed its largest content aggregation deal to date with bet365, providing in-house titles and content from more than 40 external providers
– The agreement extends bet365’s portfolio through SlotMatrix, which hosts over 37,000 games from more than 350 suppliers
EveryMatrix has confirmed its largest casino aggregation agreement to date, partnering with bet365 to deliver in-house content alongside games from more than 40 external providers.
The agreement will provide bet365 with content from over 40 vendors across regulated markets including the UK, Germany, the Netherlands and Mexico, with further territories expected to follow.
Their remit includes advancing in-house games development, broadening third-party content partnerships and overseeing customer support services within SlotMatrix.
SlotMatrix recently expanded its games catalogue with the launch of Fortune Llama Hyper Heist, adding a new title to its global content aggregation platform.
Good to know: EveryMatrix has recently expanded its UK presence through new turnkey partnerships with BetTom, The Palaces and independent bookmaker Ken Howells, marking further growth of its casino and sports platform in the market. It also opened its London office in May.
Ebbe Groes, EveryMatrix Group CEO & Co-Founder, stated: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.
“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy.
“SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”
A bet365 spokesperson added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”
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