Key points:
- EveryMatrix has announced a new partnership with BetTom
- The operator has now gone live with EveryMatrix’s turnkey solution
Supplier EveryMatrix has announced a new collaborative integration with UK online operator BetTom.
Indeed, the integration of EveryMatrix’s turnkey solution comes as BetTom moves into the early phases of a newly initiated expansion, specifically focused on the UK market.
Having entered the UK landscape last month, the operator will be looking to utlise a number of partnerships – including with EveryMatrix – as part of its plans to solidify operations in the marketplace.
Speaking on the development, BetTom CEO Paul Colley said: “As we prepare to roll out big plans in the UK, partnering with a tier-one technology partner like EveryMatrix was essential.
“EveryMatrix has made significant strides in the UK market, and we have been impressed by the transformative capabilities of their turnkey products and dynamic horseracing product. We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”
On the other side of the deal, this latest announcement follows several partnership agreements for EveryMatrix in recent weeks, with the supplier initiating its own expansion in the US market – going live via Betly in West Virginia in June. Further, last week, the company also partnered with Optimove.
Good to know: As part of its Q1 2025 report, EveryMatrix posted a €54m (63.8m) revenue figure – up 39% year-on-year
Also speaking on this latest partnership, Ebbe Groes, EveryMatrix Group CEO and Co-Founder, said: “We’re proud to welcome BetTom to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.
“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTom has, within just a month, become an important addition to the EveryMatrix family. Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”
