EveryMatrix signs first UK turnkey casino deal with The Palaces
New agreement marks UK entry for tech provider’s turnkey solution.
Key points:
– EveryMatrix has launched its first UK turnkey casino partnership with The Palaces, migrating the operator to its full technology platform
– The deal includes core platform services designed to support both digital and land-based operations
EveryMatrix has gone live with its UK-facing turnkey casino solution through a new partnership with The Palaces. The Palaces has migrated its platform and player base to EveryMatrix’s technology stack.
The agreement includes three key components of the turnkey solution: the player account management platform, a payments platform and an affiliate management and tracking system, all configured for the UK market.
The Palaces operates three bingo venues and runs its own online brands, including The Palaces and Bingo Britain, offering services across both physical and digital environments.
The new platform is intended to improve operational capabilities, support future digital growth and allow the business to maintain compliance within the UK’s regulatory framework.
Ebbe Groes, EveryMatrix Group CEO and Co-Founder, stated: “We’re delighted to partner with such an established brand as The Palaces as we continue to expand our presence in the UK and Ireland.
Good to know: This launch represents the supplier’s first full turnkey deployment in the UK
“Our turnkey technology is enabling more global brands to significantly enhance and maximise their offerings and there are plenty more to come very soon.”
Patrick Duffy, The Palaces MD, added: “Migrating our platform to the EveryMatrix tech stack is a major step in the evolution of our digital strategy, giving us the flexibility and scalability we need to grow.”
Recently, Optimove and EveryMatrix partnered to enable real-time, behaviour-based marketing campaigns for shared clients in the iGaming sector. Separately, EveryMatrix has signed a new UK partnership with BetTom, which will now use its turnkey casino solution.
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