Alpha Affiliates currently operates in over 100 regions. How do you adapt your offerings for different markets and are there any markets that require particularly unique localisation efforts?
We rely heavily on AI and in-house expertise for localisation. This approach allows us to fine-tune our products to meet the distinct needs of each market, ensuring they resonate with local audiences.
Are there any new markets you're considering entering and why are they on your radar?
We're primarily focused on tier-one markets. It's not just about breaking into new regions; it's also about staying competitive in established ones, where the competition gets tougher each year. Offshore licences face increasingly strict regulations, so we're shifting towards local licences that allow us to scale more effectively. LatAm is a unique and complex region we're targeting. We're also looking at Africa and Asia - both are rapidly growing markets for betting. Asia, in particular, is like a sleeping volcano, brimming with untapped potential for the industry.
Which market do you think is the most challenging for affiliates?
Germany is one of the largest markets in Europe. It's incredibly valuable, but with so many operators and partners targeting this region, the competition for traffic is intense.
AI has been a game-changer, especially for teams that embrace automation
There are so many ways to generate traffic. What are the most popular methods right now, and have they always been this popular?
SEO and PPC still lead the way, followed by ASO. However, with Google's evolving algorithms and AI integration, the SEO landscape is changing, potentially reducing its volume over time. In recent years, alternative channels like streamers, TikTok, Facebook and influencers have been gaining traction and expanding their reach.
Have any new technologies or innovations changed traffic strategies in recent years?
AI has been a game-changer, especially for teams that embrace automation. It not only streamlines operations but also enhances our ability to personalise user experiences. We're expecting even more automation in the future, which will continue to transform how we generate and manage traffic.
Asia, in particular, is like a sleeping volcano, brimming with untapped potential for the industry
What emerging trends in traffic strategy do you find interesting?
Traffic costs keep rising, and with so many brands vying for players' attention, competition for every user is fierce. These days, it's not just about attracting traffic—it's about retaining it. We're focusing on increasing retention rates, improving website usability and being responsive to user needs to keep players engaged and loyal.
Broadly speaking, how do you see traffic strategy evolving in the coming years and how will Alpha Affiliates adapt?
The key will be adapting to changing markets and regulations. We're committed to continually improving our products, enhancing gamification and expanding into emerging markets like LatAm, Asia and Africa. By concentrating on player retention and leveraging AI to optimise the user experience, we aim to stay ahead of the curve and meet the evolving demands of players worldwide.
