Overall, how do you reflect on 2024 with regard to the key changes in affiliate marketing trends and how have they informed Alpha Affiliates’ strategy for 2025?
Overall, 2024 really tested our ability to adapt. Google PPC went through a multitude of changes and, while that could’ve hurt results, we feel we managed to shift gears quickly enough to keep up with the pace. Instead of losing momentum, we actually managed to see some tangible growth, and a big part of that came from remaining flexible and working closely with our partners to adjust our strategy on the go. Therefore, for 2025, we’re building on that; more testing, more automation and faster scaling will – we think – help everyone stay ahead of the curve.
How do you think the proliferation of industry conference events – and a growing affiliate presence at these events – has served to push innovation in the last five years?
In short, the more we show up, connect and share what’s working (as well as what isn’t), the faster the whole industry will continue to evolve.
Conferences aren’t just about handshakes anymore – they’re where the real conversations happen
This effect is compounded when affiliates come together. Overall, conferences are where you get fresh ideas, better strategies and stronger partnerships. That energy is what keeps pushing the industry forward.
Geographically, which markets do you think offer the most promise with regard to growth in the gaming industry over the next five years?
Of course, LatAm continues to perform well, but Africa is certainly one to watch over the next few years. It’s still an emerging region, which means there’s huge untapped potential. There’s space to grow, experiment and build early brand awareness. We’re already laying the groundwork via local payments, market-fit creatives, data-backed expansion and more. It’s a long-term play, but we can absolutely see the potential in the landscape.
How do you think affiliates should prepare to address the challenge of global compliance amongst shifting regulations in the modern industry?
You don’t need to overcomplicate it. The key is staying informed and being ready to adjust. If you build systems that are clean and transparent, keep your traffic diversified and don’t ignore updates on the legal side – it shouldn’t have to be that difficult. We help our partners stay on top of it so they can keep growing without getting stuck in red tape.
At the end of the day, compliance isn’t a blocker, it’s part of the strategy
With regard to Alpha Affiliates specifically, what can you tell us about your upcoming plans for the rest of the year?
We’ve got a full calendar ahead; new brands launching on different platforms, new GEOs coming online and a broader mix of offers to match different traffic types. We're also gearing up for key events across the industry and planning some offline initiatives that we will be releasing more about soon.
