20 March, 2023

In focus: NSoft - Revolutionising the Betting Industry

The company participated in ICE London 2023, where it showcased its latest products and technologies to industry leaders and experts, and is moving through 2023 stronger than ever

With a strong focus on sports betting and everything closely connected to it, NSoft offers a comprehensive Sportsbook; the Seven iGaming Platform; Casino slot games; Virtual sports games; Virtual lottery and bingo games,and AI Vision for retail KYC, CRM and analytics.

Seven Platform: A Highly Adaptable Solution for Betting and Gaming Business Operations

The Seven platform is the backbone of NSoft’s operations. It includes modules, applications and APIs that serve as a base layer for laying products on top of it and offering them to betting and gaming operators.

“Virtual sports games are designed to give players the feel of real-world sports betting with the added convenience of betting anytime and anywhere”

Seven is omnichannel, feature-rich, scalable, jurisdictionally compliant and available on all delivery channels – retail, terminal, mobile and web. It is a highly adaptable solution for managing core betting and gaming business operations and was developed using cutting-edge technology.

Betting Terminals: Premium Self-Service Terminals for Land-Based Betting Business

NSoft betting terminals cover the hardware part of the business. Premium self-service betting terminals under the Stark brand work with any betting software, with a wide range of customisation options regarding the peripheral.

The branding is white label, and the crew has packed an entire bet shop in a beautifully designed and custom-branded metal frame.

A strong addition to controlling terminals is a system that helps you monitor all aspects of your terminal-based betting operations – wherever you are in the world, you are remotely connected to every device.

Casino Slot Games: New Titles Every Month and Exciting Features for Players

In addition to sports betting, NSoft also offers a wide range of casino slot games, with new titles released every month. The company constantly adds new features to make the casino experience more entertaining for players. Developing the Boost gamification tool is a significant step towards enhancing the player experience.

AI Vision: The Power of AI Video Analytics

Seven is the first betting platform on the market to integrate the power of AI video analytics. Vision, an AI video management software, is integrated into the Seven betting platform, joining valuable business data to understand day-to-day operations and strategic planning better.

The tool provides insights into the detailed demographics of players displayed within one universal admin interface. It is used for business intelligence and retains analytics and a fraud prevention solution. AI Vision is a tool no other platform has, providing NSoft with a competitive advantage in the industry.

NSoft’s “Vision” AI video system is exceptionally useful in retail betting operations as it gives operators deep insights into high-spending VIP clients, as well as problematic ones. It works as a land-based onsite CRM tool providing you with automated notifications, so you don’t have to do almost any manual work.

Revolutionising Sports Betting with “Seven” Platform and AI “Vision”

NSoft offers a comprehensive sportsbook that covers over 40 Live Betting sports, 550 football leagues and more than 890,000 Live Betting events each year. Operators can choose between MTS (our fully automated service that does everything for you) or Self-Managed application (our powerful tool for bookmakers that enables full flexibility, odds and risk management, and is an excellent choice for big brands).

Entertaining Players with Virtual Sports, Lottery and Bingo Games

NSoft offers an extensive range of virtual sports games, lottery and bingo games to keep players entertained. The company is committed to creating a diverse range of gaming products and services to cater to all players’ needs. The lottery and bingo games provide a traditional gaming experience with modern technology enhancements, making them more exciting and engaging for players. The all-time best is NSoft’s bingo-type game called Lucky Six.  

Additionally, virtual sports games are designed to give players the feel of real-world sports betting with the added convenience of betting anytime and anywhere. With the Seven platform, clients can easily integrate virtual sports games, lotteries and bingo games into their existing platform, providing players with an all-in-one gaming experience.

Whether you are an existing operator or a newly formed start-up, NSoft has the expertise, technology and products to help you succeed in today’s competitive market.