Glitnor Services has become the newest member of the Swedish Trade Association for Online Gambling (BOS).
The iGaming company, which is licensed in Sweden where it operates under the Lucky Casino brand, will take its place alongside other operators previously elected to BOS, including Entain, Flutter, Betway and Pinnacle.
The trade association represents gambling companies and game developers that target Swedish consumers. Holding a licence is a prerequisite to admission for its B2C members, which the organisation claims “guarantees high quality and responsibility.”
Glitnor CEO David Flynn commented: “Sweden is an important and growing market for us and the step into membership in BOS is therefore natural.
“We want to operate in a gambling market that manages to safeguard its licensing system and which, in this way, offers safe gambling, but also fair conditions of competition between licensed gambling companies.
“We believe that BOS can contribute to such a development and are pleased to now be part of the community there.”
William Hill, Kindred, Betsson, Bet365, LeoVegas and Microgaming constitute the trade association’s board members.
The organisation is active in Swedish politics, especially when it comes to sustainable gambling measures. Most recently, the trade association submitted its opinion on a state-launched investigation into match-fixing and unlicensed gambling activities.
BOS Secretary General Gustaf Hoffstedt welcomed Glitnor on board, saying: “It is with great joy and confidence that we welcome Glitnor to the BOS family.
“Together with Glitnor and all other member companies, it is our aim to contribute to a gambling market in Sweden that is characterised by the highest level of both consumer protection and gaming enjoyment.
“We know that Glitnor has a lot of expertise in responsible gambling and look forward to their contribution to the work of achieving our ambitions in that area.”