In his new role, Tinnelly will lead a group of paid social media specialists to optimise client campaigns using ad:s’ proprietary technology.
Tinnelly is an experienced marketer, his prior role was at Meta where he was the business lead for Facebook’s Real Money Gaming offering; developing strategy and driving sales for the vertical globally.
During his career, Tinnelly has worked with numerous betting companies, helping them build brands, acquire new customers, expand into new markets and navigate regulatory changes.
Rainer Geier, CPO – Sports Entertainment, Sportradar, said: “From his senior role at Facebook, Brendan is a well-known figure in the iGaming industry and we’re thrilled to have him on board as we continue to evolve our ad:s offering, combining proprietary and gaming-specific technology, with the best strategic talent in the sector. Brendan’s hire sends a strong signal about the level of our ambition.”
Tinnelly added: “I have seen first-hand the transformative impact paid social can have for sports betting operators, many of whom are increasingly shifting their marketing budgets into the channel.
"Through ad:s; our leading betting-focused marketing solutions technology, Sportradar can help sportsbooks across the world achieve strong ROI for their businesses by driving meaningful fan engagement.”
With customers in more than 120 countries, Sportsradar is an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC, and ITF.
